Cat Karma Cat

Cat Karma Cafe is a fictional coffee shop located in St. Augustine, Florida, dedicated to providing a safe space for customers to enjoy coffee and cats. The cafe’s mission is to create a calming environment for college students to relax with coffee while interacting with cats daily. The brand identity has a serene, calming style with branding that consists of a modern, bohemian theme. The brand will use logo, typography, color, and imagery to appeal to the local college audience. The advertisement media and website will highlight Cat Karma Cafe’s playful environment surrounded by comforting coffee and cats provided for any college student in need of a boost in serotonin.